Since the opening of its first boutique store in Malaysia in 1985, nichii has been in the forefront of women’s fashion. Providing the latest trends and styles from casual to work clothes to evening wear, nichii woman can find the right fit for any type of occasion. As its popularity grew, nichii expanded from its roots in Malaysia, with over 50 stores, to Saudi Arabia and this year, to Myanmar’s Hledan Center. Balance talked to Aye Chan Mya (Grace), Myanmar’s managing director, about nichii’s recent presence in Yangon.

What is unique about nichii?
nichii has been Malaysia’s pride for the past 30 years and hoping to be an in influential icon in Myanmar fashion industry as well. nichii is a brand that truly understands what women are looking for. Not only do we offer clothes that are versatile, we look into the little intricacy and complexity of the design to suit the personality of the modern con dent woman. We are a brand that every stylish woman cannot live without.

What is the concept behind nichii?
At nichii, one can find clothes for almost every type of occasion; from day-to-day casual wear and workwear to clothes and accessories for social and evening occasions. Myanmar girls nowadays can spot the latest trends and styles that would suit their daily activities, be it work or play. The best of nichii is coming to Yangon.

What kind of clothing is popular right now?
You will see the hour glass silhouette distinctively in this collection. In terms of colors, we are seeing a lot of sunny shades—orange, marigold, tangerine; saturated aqua such as turquoise, softened cyan, brash teal; hot pink is also making a comeback; and white and pale will be a dominant force for this season and will o en be seen layered with subtle tones and barely-there nudes.

How about the detailing?
On detailing, our collection features some contoured and paneled work, some bright twinkles, built in bows and we will stay true to embroidery and lace detailing.

Anything else to look out for?
As for prints and patterns, this season focuses mostly on rich laces, lush foliage and nature-inspired motifs, wide lines as well as some tribal motifs updated with bright colors and collaged compositions.

What are your most popular clothes?
Dresses, blouses and at shoes are currently at the top the list of bestsellers.

Will you be expanding in Myanmar?
Yes, we are looking into opportunities and are in talks with several par es on expansion.

Aye Chan Mya (Grace)

Are clothes different for Myanmar audience?
Women in Yangon will be able to enjoy the same collection as all other nichii stores worldwide. Softened cyan, brash teal; hot pink is also making a comeback; and white and pale will be a dominant force for this season and will o en be seen layered with subtle tones and barely-there nudes.

How about the detailing?
On detailing, our collection features some contoured and paneled work, some bright twinkles, built in bows and we will stay true to embroidery and lace detailing.

Anything else to look out for?
As for prints and patterns, this season focuses mostly on rich laces, lush foliage and nature-inspired motifs, wide lines as well as some tribal motifs updated with bright colors and collaged compositions.

What are your most popular clothes?
Dresses, blouses and at shoes are currently at the top the list of bestsellers.

Will you be expanding in Myanmar?
Yes, we are looking into opportunities and are in talks with several par es on expansion.

Aye Chan Mya (Grace)

Are clothes different for Myanmar audience?
Women in Yangon will be able to enjoy the same collection as all other nichii stores worldwide.

nichii store is located at Hledan Center 1st floor.

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